The meeting in Barcelona, organized together with Liferay, was a revolutionary event that highlighted the crucial role of artificial intelligence and the cloud in digital transformation. With the participation of prominent leaders such as Jose Maria Muñoz from Liferay and representatives from Grupo Santalucía, successful strategies and experiences in the implementation of digital technologies were explored, culminating in a round table discussion with several experts and an immersive digital experience at IDEAL Barcelona | Digital Arts Center. This inspiring event promises future meetings that will continue to explore the limits of digital innovation and AI in the customer experience.